Here's our analogy: your website & social platforms are the house, your branding is the decor, and your marketing strategy is how you invite guests over for a party. And just like you wouldn't build a house (or invite guests over) without a solid foundation, you shouldn't build (or grow) a business without a solid brand strategy.
The Brand Capsule™ is this foundation: It's your business strategy through the lens of your brand — rooted in authenticity and purpose.
Our marketing strategies are platform (and trend) agnostic; instead, we focus on how to create marketing resonance based on your brand positioning. We will co.create your business goals & objectives, outline your brand "gifts" and blindspots, complete a competitor & industry scan, and provide a content strategy that aligns with the heart & soul of your brand.
After working with us to co.create your expansive, purpose-centered brand & marketing strategy, we can help align it across your company's written and visual communications. We offer a variety of creative services, including but not limited to:
— Logo & Brand Design
— Graphic Design
— Web Design & Development
— Photography & Videography
— Content Strategy
This isn’t any ordinary brand strategy. The Brand Capsule™ is your brand’s declaration, revelation, and orientation. Our mission is to uncover the heart, soul, and psyche of your business, and align them with each element of your brand positioning & communications.
The Brand Capsule™ is the ultimate foundation for your business, marketing, communications, and sales strategy, and the first step in creating a strong, resonant brand. This is something your team can both rally around and reference; it’s the guiding light to ensure your company is living its purpose in a beautiful, impactful way.
Based in Los Angeles, Canniatric™ provides cannabis, consultations, and community for children with epilepsy, autism, and other pediatric conditions. Learn how we helped transform their brand to tell a powerful story.
Headquartered in Calgary and operating internationally, Blue Spark Energy is an innovative technology company that is paving the way towards a more sustainable and dynamic oil & gas industry. They first came to us seeking a new website, but upon digging into their current positioning and challenges, we noticed that the deeper need was to better define and articulate their unique purpose, vision, and mission – and how that translated into their clients & offerings.